Visitors come to your eCommerce site wanting to buy something.
Like they say, “first impressions are everything”. Every word, page and item they see on your eCommerce site should point their way towards the end goal – purchasing an item. The experience a customer goes through on your site will determine if the purchase is made or not.
eCommerce optimization is a multi-tiered approach that involves many strategies. From how they find your site in the search results, to ensuring that they can use & navigate your site, to maximizing conversions, all aspects should establish an easy and unforgettable experience for your customers.
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