Like they say, “first impressions are everything”. Every word, page and item they see on your eCommerce site should point their way towards the end goal – purchasing an item. The experience a customer goes through on your site will determine if the purchase is made or not.

eCommerce optimization is a multi-tiered approach that involves many strategies. From how they find your site in the search results, to ensuring that they can use & navigate your site, to maximizing conversions, all aspects should establish an easy and unforgettable experience for your customers.