You're heard it hundreds of times by now: Marketing is CRUCIAL to success in this day and age. But just having a nice-looking website is not nearly enough to get the job done. In order to be effectively represented online, Read more
Blog Archives
How to Use Foursquare to Market Your Business
As a follow-up to my last article, titled "Get Started With Geolocation Marketing", I wanted to expand upon this strategy and talk about one particular platform that is gaining popularity. Last year, a hot mobile social media platform named Foursquare Read more
Startup Marketing: The First 90 Days
So, you got yourself involved with a startup company. It may have happened by circumstance or by choice. You’re either a founder or one of the first employees. You either envision your concept as a potential single to be flipped Read more
Rules of Engagement for Business & Social Media
Everyone knows by now that social media is all the rage. But it's so crucial to remember that businesses must always be professional, courteous, and helpful to customers -- whether the interaction takes place in person, over the phone, or Read more
Use Video Marketing to Promote Your Business
Largely spurred by the growth of YouTube, online video viewing continues to grow monthly. According to comScore, a leading resource of digital marketing intelligence, Internet users in the United States watched some 31.2 billion online videos in March of 2010 alone. Read more
How to Create a Rock-Solid Brand on the Internet
The term "branding" has been a business buzzword for many years, but it has implications far beyond corporate logos, slick packaging and commercial jingles. Effective branding is all about telling your target audience who you are, what you do and Read more
Secrets to Successful Facebook Advertising
The latest count of Facebook users ranges somewhere above 400 million users and growing. If Facebook was a country, it would be the third largest in the world behind China and India. There’s a pretty good bet that some members Read more
Marketing Your E-Commerce Business Via Social Media
Social media is all the rage these days. The question has now become "Who ISN'T using social media?" If you have an e-commerce business, there's a good chance that your customers – regardless of their age, gender or income level Read more
Five Simple Email Marketing Tips For Businesses
Email marketing is basically conducting internet marketing through email. This usually starts with a sign-up form to get an email address (and permission) from your lead. Using this address well can help communicate with your customers to build rapport and Read more
Fundamentals of Social Media Marketing
It's all about the BUZZ.... Creating “buzz” around your business or product is why clients are hiring social media marketing strategists. The frequent question is, "Can you take an item and make it go viral? Can you wave your "social Read more
