The Gap is reverting to its classic logo after a new logo it debuted on its website ignited a customer backlash. The apparel maker, famous for its chinos and jeans, said earlier this week that it would no longer be Read more
Blog Archives
How Do You Create The Perfect Logo?
A logo is that concept, symbol, graphic element that represents a company, website or product. In other words, the logo is the element which provides feedback to the potential customer. The right logo with the right characteristics will boost your visibility, Read more
How Your Reaction to Feedback Can Hurt Your Brand
It happens to every company eventually... A disgruntled customer gives you negative feedback. The first, and most important step, is to always respond. How do you respond to negative feedback? Fast Company featured an article last week that addressed the Read more
How to Create a Rock-Solid Brand on the Internet
The term "branding" has been a business buzzword for many years, but it has implications far beyond corporate logos, slick packaging and commercial jingles. Effective branding is all about telling your target audience who you are, what you do and Read more
