So we're right in the middle of Summer 2010. Swimming pools, the beach, a nice cold drink on a hot & humid day. No worries, right? Well, when the current economic times are combined with a potential summer slump, you Read more
Blog Archives
Perception is Everything
There's something out there in the business marketing world called the Law of Perception - Marketing is not a battle of products, it is a battle of perceptions. Sometimes the facts don’t really matter. That’s quite a bold statement, and it’s Read more
Why Some Ideas Are Successful & Others Fail Miserably
I recently watched a very interesting TED presentation conducted by legendary marketing guru, Seth Godin. In it, Seth discusses the variance of success in business ideas. In a world of too many options and too little time, our obvious choice Read more
Using Color Psychology in Marketing
In this visual world of ours, colors play an extremely important role in conveying a message to your audiences (and we're not talking about aesthetics here). What colors have you chosen for your marketing materials? What were your reasons for Read more
Five Common Marketing Mistakes to Avoid
The online business world, in many ways, is very similar to the traditional "brick and mortar" business world. Why are there so many unsuccessful websites while some websites continue to be very successful? Much of the reason has to do Read more
Secrets to Successful Facebook Advertising
The latest count of Facebook users ranges somewhere above 400 million users and growing. If Facebook was a country, it would be the third largest in the world behind China and India. There’s a pretty good bet that some members Read more
Beginner’s Guide to Pay-Per-Click Advertising
Let's talk a little bit about pay-per-click advertising on the internet, and how it might benefit your business. These days, countless people search the web via Google (or other search engine) every day to find products and services... Although lately Read more
Online Advertising to Outpace Print in 2010
According to new research, spending on online advertising and online marketing campaigns will exceed print advertising for the first time this year. Chuck Richard, Vice President and Lead Analyst of Outsell, said," Advertisers are directing dollars toward the channels which generate Read more
Mobile Marketing Set For Break-Out Year
Michael Wehrs, president of Mobile Marketing Association, recently released some stats on the mobile marketing industry. Wehrs noted that marketers are beginning to move more of their budgets to mobile, because: Read more
