According to new research, spending on online advertising and online marketing campaigns will exceed print advertising for the first time this year. Chuck Richard, Vice President and Lead Analyst of Outsell, said," Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding." Read more
Mobile Marketing Set For Break-Out Year
Michael Wehrs, president of Mobile Marketing Association, recently released some stats on the mobile marketing industry. Wehrs noted that marketers are beginning to move more of their budgets to mobile, because: Read more
How Social Media Can Hurt Your Business
There once was a time when only some people were Internet savvy. Those days are long gone. We now live in an age when the word “Google” is a verb, and just about everyone, even your grandmother, knows what it means. If you’ve ever typed your name into Google, you’ve Read more
Fundamentals of Marketing Online
Marketing on the internet is NOT easy... but it can pay off in a big way if it is done right. Achieving maximum sales and return on value is based on how well you develop your online marketing strategy. It can be extremely difficult to differentiate yourself from the competition Read more
Social Media Marketing in 2010
Social media has caught the attention of marketers thanks to one distinct feature – lots and lots of eyeballs. As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social Read more
HyQuality Media Website Re-Design!
Welcome to the new HyQuality Media website! Please take a look around and drop us a line to let us know what you think. And you may want to bookmark our blog page to get all the latest marketing news and information. Read more
